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Keywords: Background transparency
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (5): 1045–1068.
Published: 17 November 2023
... in the online shopping interface of 360° panorama. Design/methodology/approach A 2 × 3 between-subject design was planned to help explore whether different display model of annotation (i.e. negative polarity and positive polarity) and different background transparency of annotation (i.e. 0% transparency, 25...
