... that customer involvement does have antecedent and mediated influence on rapport-satisfaction link while the moderation impact of customer involvement is not supported. In contrast, social treatment benefit is found as the most important relational benefit for developing customer involvement in Bangladesh...

...Majharul Talukder; Paul H.P. Yeow Purpose The purpose of this study is to investigate the technical, marketing, and cultural differences between virtual communities in an industrially developing country, i.e. Bangladesh, and an industrially developed country, i.e. the USA. Design/methodology...

... failed to conceptualize the effects of EPPs on managerial and organizational variables in explaining FEP. Exports Developing countries Bangladesh © Emerald Group Publishing Limited 2006 M. Yunus Ali can be contacted at: y.ali@qut.edu.au A causal research design was used...