... that customer involvement does have antecedent and mediated influence on rapport-satisfaction link while the moderation impact of customer involvement is not supported. In contrast, social treatment benefit is found as the most important relational benefit for developing customer involvement in Bangladesh...

...Majharul Talukder; Paul H.P. Yeow Purpose The purpose of this study is to investigate the technical, marketing, and cultural differences between virtual communities in an industrially developing country, i.e. Bangladesh, and an industrially developed country, i.e. the USA. Design/methodology...

... countries Bangladesh The extant literature on export marketing widely investigates the impact of a number of firm level factors on business export performance. Government EPPs (EPPs) normally define the premise for successful exporting activities of the corporate sector and play a key role...