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Keywords: Bargaining goal
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (4): 674–694.
Published: 06 September 2013
...Candy P.S. Fong Purpose – The purpose of this paper is to examine how consumers set bargaining goal when they negotiate price of relatively less expensive shopping products with salesperson. The impact of bargaining goal on bargaining outcomes is also discussed. Design/methodology/approach...

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