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Keywords: Basic psychological needs
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Journal Articles
Psychological need profiles during online shopping: exploring associations with word-of-mouth and loyalty
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (12): 3553–3570.
Published: 16 July 2024
...Tianye Ling; Rui Zhao; Hyungshim Jang Purpose Drawing on self-determination theory, a person-centered approach was used to investigate how the satisfaction and frustration of the basic psychological needs of autonomy and competence produce adaptive vs maladaptive consumer behavior during...
