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Keywords: Bass model
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2015) 27 (1): 61–81.
Published: 12 January 2015
... release period of 77 weeks) for each of the titles were roughly similar (around 800,000 copies). However, The Diabolical Box experienced greater long-term success than its sequels. This first title sold over one million copies within four years of its release. System dynamics Bass model...
