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Keywords: Bayesian linear regression
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (1): 99–123.
Published: 28 February 2020
.... Concurrently, we developed an updated Bayesian linear regression (BLR) to predict product-level sales by considering consumers' heterogeneous feedback. Our updated BLR specifically integrated the estimated knowledge of the previous periods to verify whether product sales are period-dependent due...
