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Keywords: Behavior intention
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Journal Articles
Personalized human-computer interaction as an information source for ride-hailing platforms: behavior intention perspective
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (2): 518–536.
Published: 13 August 2024
...Jing Li; Rui Ling; Fangjie Sun; Jinming Zhou; Haiya Cai Purpose This paper adds risk perception and personalized human-computer interaction to the technology acceptance model, and further analyzes the impact of personalized unmanned ride hailing on users' behavior intention. Design/methodology...
