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Keywords: Behavioural psychology
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (1): 4–20.
Published: 07 January 2014
... stimulation level). © Emerald Group Publishing Limited 2014 Cultural influences Perceived risk Behavioural psychology Brand confusion Consumer ethics Counterfeit Past research on counterfeit consumption has mainly focused on luxury goods (Wilcox et al., 2009 ; Phau...
