Keywords: Behaviourally‐anchored rating scales
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2010) 22 (2): 179–195.
Published: 30 March 2010
... from previous studies, which themselves use the Likert approach. Ethnocentrism Japan Consumer behaviour Behaviourallyanchored rating scales Individual perception Measuring peoples' opinions or attitudes on questionnaires using measurement scales is a common practice in all fields...

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