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Keywords: Behaviourism
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (3): 519–537.
Published: 12 June 2017
...Johan Bruwer; Emily McCutcheon Purpose The purpose of this paper is to facilitate a better understanding of the insights provided by adopting a behaviourism perspective of the socio-demographics, consumption dynamics and retail channel patronage of wine consumers and the potential marketing...
