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Keywords: Best–Worst scaling method
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Journal Articles
Ranking of choice cues for smartphones using the Best–Worst scaling method
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Asia Pacific Journal of Marketing and Logistics (2019) 31 (1): 223–245.
Published: 16 January 2019
... et al., 2013 ; Hein et al., 2008 ; Flynn and Marley, 2014). Smartphone Chinese context Best–Worst scaling method Buying decision process Product attributes Ranking of importance Clement S.F. Chow can be contacted at: sfchow@umac.mo 10 01 2018 14 06...
