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Keywords: Best-worst scaling
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Journal Articles
Franchise system investment disclosure: signaling value to prospective franchisees
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2014) 26 (3): 365–377.
Published: 03 June 2014
... and induce satisficing rather than maximizing behavioral patterns. Best-worst scaling (BWS) provided a means for potential purchasers to respond coherently. Findings – Findings indicate limited capacity for potential investors to rationalize the simplistic choices presented, suggesting that franchise...
