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Keywords: Blockchain-enabled traceability
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Journal Articles
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence
Available to PurchaseCong Doanh Duong, Thanh Hieu Nguyen, Thi Viet Nga Ngo, Quang Yen Tran, Minh Hoa Nguyen, Thi Thu Phuong Pham
Asia Pacific Journal of Marketing and Logistics (2025) 37 (5): 1357–1383.
Published: 23 October 2024
...Cong Doanh Duong; Thanh Hieu Nguyen; Thi Viet Nga Ngo; Quang Yen Tran; Minh Hoa Nguyen; Thi Thu Phuong Pham Purpose This research applies the stimulus-organism-behavior-consequence framework to explore how blockchain-enabled traceability influences trust in organic food producers and retailers...
