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Keywords: Book cover
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2345–2360.
Published: 27 February 2023
...Jin Yong Park; Changju Kim; Soohyun Park; Kevin Dio Purpose By adopting a cross-country analysis, this study aims to investigate how consumers' perception of book covers affects their online book purchases in terms of feelings of delight and perceived value of the book. Design/methodology...

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