Keywords: Brand affection
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (4): 1033–1051.
Published: 07 September 2020
... connection and brand affection. Design/methodology/approach The study utilized a sample of 278 smartphone users in Lebanon. A questionnaire was used for data collection and a mediation analysis was employed to test the hypothesized relationships. Findings The findings revealed that experiential...

or Create an Account

Close Modal
Close Modal