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Keywords: Brand identity
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Journal Articles
Effect of brand origin on brand personality perceptions: an empirical analysis from Turkey
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2013) 25 (4): 539–560.
Published: 06 September 2013
... personality (BP) perceptions and the moderating roles of product familiarity and involvement on this possible effect were undertaken. © Emerald Group Publishing Limited 2013 County of origin Brand origin Brand personality Product involvement Product familiarity Turkey Brands Brand...
