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Keywords: Brand orientation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (5): 803–820.
Published: 04 November 2013
...Riza Casidy Purpose – The purpose of this paper is to examine the relationship between perceived brand orientation (PBO), satisfaction, loyalty, and post-enrolment communication behaviour in the Australian higher education sector. Design/methodology/approach – Two hundred and fifty-eight...
