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Keywords: Brand passion
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (4): 1033–1051.
Published: 07 September 2020
...Rania B. Mostafa; Tamara Kasamani Purpose Based on the stimulus–organism–response (SOR) model, the aim of this study is to explore the impact of brand experience (BE) on brand loyalty, with the mediation effect of emotional brand attachment (EBA) dimensions, specifically brand passion, self-brand...
