... economically remains insufficient. This study tests the causal effect between corporate Environmental, Social, and Governance (ESG) performance, media coverage, and brand value to reveal the underlying mechanisms of how consumers would react to high ESG performance. Design/methodology/approach This study...

...Reza Chowdhury; Wootae Chun; Sungchul Choi; Kurtis Friend Purpose The objective of this article is to investigate the moderating role of national cultures in the relationship between brand value and firm value. Design/methodology/approach This article examines the topic in the context...

... that might be attempted by companies in emerging markets in order to increase the strength of their brands. Design/methodology/approach The paper presents the determinants of the development of brand value. An analysis has also been made of activities connected with the development of the brand based...