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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (1): 122–147.
Published: 15 August 2023
.... Design/methodology/approach A self-administered online survey collected data from a convenience sample of 762 football fans from Brazil, China and Germany. Findings The PLS-SEM results support the S-O-R based model, indicating that football fan-loyalty behaviours are determined by fanship...
