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Keywords: Broad-scope trust
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (1): 231–248.
Published: 17 February 2022
... more effective in increasing consumers' brand trust for credence goods as well as their willingness-to-buy and positive word-of-mouth. The results also confirm the mediating effect of CSR knowledge and the moderating effect of broad-scope trust on the relationship between CSR communication strategies...
