Keywords: Bundle offer
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (4): 945–973.
Published: 23 August 2020
... to explore the influence of social media advertising and contextual social factors (e.g. bundle offers and top reviews information) on impulse buying with the moderation of emotional intelligence and mediation of impulse buying tendency. This research is imperative for scholars and managers with pertinent...

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