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Keywords: Business relationships
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Journal Articles
Managing strategic business relationships in retail operations: evidence from China
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2012) 24 (3): 372–393.
Published: 15 June 2012
...Wantao Yu; Ramakrishnan Ramanathan Purpose The purpose of this paper is to investigate how to manage business relationships in retail operations. In particular, this study examines the links between business relationships with principal stakeholders, operations strategy, and performance. Design...
