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Keywords: Business to consumer
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2184–2206.
Published: 03 December 2021
... 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only e-Customer satisfaction e-Trust Perceived value Repurchase intention Business to consumer PLS-SEM Internet in the present era is accessible to a large population. Consequently, its...
