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Keywords: Buy online and pick-up in store (BOPS)
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–26.
Published: 11 September 2026
...Qiongqiong Gu; Rong Zhang; Bin Liu Purpose This study examines when an omnichannel retailer should adopt buy online and pick-up in store (BOPS) as a return channel and how consumers’ anticipated online and offline regret affect pricing, channel demand, profit, consumer surplus and social welfare...
Includes: Supplementary data
