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Keywords: Buy-online-redemption-in-store
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–25.
Published: 24 March 2026
... by physical stores through either buy-online-redemption-in-store (BORS) or buy-online-ship-to-home (BOSH). These two fulfillment modes involve a trade-off between redemption probability and in-store cross-selling. However, to the best of our knowledge, no prior model integrates redemption probability...
Includes: Supplementary data
