Keywords: Buying behavior
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2008) 20 (4): 363–380.
Published: 03 October 2008
... Publishing Limited 2008 Buying behavior China Cause marketing Consumer behavior The cause a firm offers can manifest several attributes, which can make the consumer judge whether is worth to help the cause by linking fund raising for the cause to the purchase of the firm's products...

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