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Keywords: C2C
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2565–2581.
Published: 28 April 2023
...Liu Ting; Jiseon Ahn Purpose An increasing number of customers are using customer-to-customer (C2C) platforms to buy and sell products and services. Despite this growth, little research has examined customer experiences with C2C e-commerce. This study examines how informational and emotional...
