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Keywords: CRM resource allocation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (6): 1245–1265.
Published: 30 September 2021
... to a competitor's CRM strategy. This study provides guidance for optimal decision-making regarding a firm's CRM resource allocation in a duopoly market. Using Eqn (1) , we have the following utilities for customer i : (2) U i ∈ C 1 = v O D − b Woojung Chang can...
Includes: Supplementary data
