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Keywords: CSR
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Journal Articles
Repercussions of restaurant corporate social responsibility on positive emotions, memorable experiences and eWOM
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2463–2480.
Published: 20 January 2025
...Gustavo Quiroga Souki; Alessandro Silva de Oliveira; Celso Augusto de Matos Purpose This study endeavours to (1) evaluate the impacts of consumers’ perceptions regarding the corporate social responsibility (CSR) practices of casual dining restaurants on their memorable experiences (ME); (2) assess...
Journal Articles
Perception of corporate social responsibility in a morally contentious industry: the roles of consumption motives and ethical perspectives
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (3): 688–709.
Published: 05 September 2024
...Nizar Souiden Purpose This study investigates the roles of consumption motives and ethical perspectives in explaining individuals’ perceptions of corporate social responsibility (CSR) within the context of the recreational marijuana industry, often characterized as morally contentious. Design...
Journal Articles
Delicious promoter of the restaurant business: measuring impact of supply chain, brand personality and CSR on brand equity development
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2521–2537.
Published: 20 April 2023
... restaurant managers' viewpoints to examine the mutual relationships among CBBE and other critical attributes of corporate social responsibility (CSR), electronic word of mouth (EWOM) and brand personality. Furthermore, structural equation modeling (SEM) was conducted to examine the proposed moderation...
Journal Articles
Impact of CSR news reports on firm value
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (3): 644–663.
Published: 01 April 2020
...Junhee Seok; Youseok Lee; Byung-Do Kim Purpose This study clarifies the relationship between corporate social responsibility (CSR) news reports and firm value and identifies the mechanisms that constitute this relationship. Specifically, it identifies the roles of word of mouth (WOM...
