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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (6): 1777–1794.
Published: 22 August 2025
... attractiveness and intimacy with high self-disclosure as populists. Applying this perspective to VIs, this study designates influencers with low self-disclosure as iconic and those with high self-disclosure as popular influencers. Virtual influencer CSR ad message Brand coolness Mimetic desire...
