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Journal Articles

Consumers’ perceived value and use intention of cashless payment in the physical distancing context: evidence from an Asian emerging market

Jianming Wang, Ninh Nguyen, Xinru (Angie) Jiang, Hoang Viet Nguyen, Muhammad Abid Saleem
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (6): 1513–1531.
https://doi.org/10.1108/APJML-05-2022-0408
Published: 30 August 2022
...Jianming Wang; Ninh Nguyen; Xinru (Angie) Jiang; Hoang Viet Nguyen; Muhammad Abid Saleem Purpose COVID-19 and its measures such as physical distancing have shifted consumer payment behaviors toward cashless payment. Physical distancing is likely to remain a norm for some time to come...
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