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Keywords: Celebrity endoresement
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (2): 419–436.
Published: 25 February 2019
... strategies Brand management Brand affect Parasocial interaction Celebrity endoresement Promotions management Vlog The rapid growth of social media has significantly changed our everyday lives. As it provides consumers with easy and quick access to user-generated product information and allows...
