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Keywords: Cell phone features
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (3): 346–368.
Published: 17 June 2013
...Matti J. Haverila Purpose – The purpose of this study is to investigate the existence of inter-market market segments in the adolescents' and young adults' cell phone product-market in Finland, United Arab Emirates, Canada, China, and New Zealand. Drawing upon cell phone feature preferences...
