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Keywords: Channel strategy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–24.
Published: 09 July 2026
... Hybrid financing Channel strategy National Natural Science Foundation of China Grants 72271075 http://dx.doi.org/10.13039/501100001809 Funding: This work was supported by the National Natural Science Foundation of China (grant no: 72271075). The proliferation of e...
Includes: Supplementary data
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (5): 1485–1512.
Published: 07 October 2025
... employs a comparative analysis of single-channel and dual-channel strategies, examining how these strategies impact manufacturers’ profits. It also investigates the influence of product type and consumer type on manufacturers’ channel selection. An extended model is introduced to capture consumer...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (12): 4061–4081.
Published: 13 May 2025
... with the improvement of sales conversion rate of traffic in both single livestream and hybrid channels and that three-channel strategies can be the best options, respectively, under different situations. SP consumers prefer a single online channel with a high sales conversion rate of traffic and low streamer influence...
