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Keywords: Characteristics
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 16 January 2026
...Ying Liu; Xiuqin Zeng Purpose As the environmental crisis becomes increasingly serious, green influencers have emerged as important actors in promoting pro-environmental behavior and green consumption. However, the key characteristics of green influencers remain unclear, and standardized...
Includes: Supplementary data
