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Keywords: China market
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (1): 73–91.
Published: 11 January 2016
... at: MuellerR@cofc.edu © Emerald Group Publishing Limited 2016 National identity Ethnocentrism Consumer culture China market Consumer xenocentrism Political psychology Previous studies have applied social and political psychology theories to national identity phenomena such as consumer...
