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Keywords: Chinese context
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Journal Articles
Ranking of choice cues for smartphones using the Best–Worst scaling method
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Asia Pacific Journal of Marketing and Logistics (2019) 31 (1): 223–245.
Published: 16 January 2019
... in the Chinese context has been undertaken. Therefore, the purpose of this paper is to fill the existing gap in the marketing literature in this area. Design/methodology/approach Best–Worst (BW) scaling method was used in the study. It is suggested that the method overcomes some of the biases commonly found...
