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Keywords: Chinese immigrant family
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 162–177.
Published: 07 January 2013
...Kim-Shyan Fam, Ernest Cyril de Run and Paurav Shukla; Gurvinder S. Shergill; Harjit Sekhon; Min Zhao Purpose – The purpose of this paper is to investigate the cultural assimilation influence on family purchase decision making of Chinese immigrant families in New Zealand, and in Chinese families...
