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Keywords: Chinese wine market
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (3): 450–471.
Published: 03 June 2014
...Hong Bo Liu; Breda McCarthy; Tingzhen Chen; Shu Guo; Xuguang Song Purpose – The purpose of this paper is to examine how the Chinese wine market can be meaningfully segmented and to explore marketing implications for the Australian wine sector. Design/methodology/approach – The research...
