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Keywords: Choice deferral
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3401–3417.
Published: 01 April 2025
...Jiangang Du; Yuanning Ma; Liya Zhu Purpose This study aims to address the issue of consumer choice deferral, which negatively impacts sales and profits for contemporary retailers. It explores the influence of perceived economic mobility, a socioecological factor, on consumer choice deferral...
