Keywords: Choice experiment
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (1): 253–269.
Published: 14 June 2024
.... This study thus examines Chinese consumers’ preference for fresh ginger and the sources of their preferences heterogeneity for organic ginger consumption. Design/methodology/approach The study is using choice experiment (CE) method and mixed logit (MXL) modeling with 1,312 valid samples. The participants...

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