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Keywords: Choice modelling
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (2): 393–408.
Published: 10 April 2017
... Publishing Limited Licensed re-use rights only Brand management Consumer experience management Choice modelling Internet retail Pure online shopping has increased in popularity in recent years for consumers because of its ease of operation when used to search and/or purchase multiple...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2004) 16 (3): 3–22.
Published: 01 September 2004
... portent prediction models is apparent. © Emerald Group Publishing Limited 2004 Brand development Prediction model Choice modelling Nested logit Emerging markets Advertising A Brand Share Prediction Model Based on Several Disparate Sources of Data: An Empirical Model of Detergent Choice...
