... Licensed re-use rights only Brand management Consumer experience management Choice modelling Internet retail Pure online shopping has increased in popularity in recent years for consumers because of its ease of operation when used to search and/or purchase multiple brands or products...

... portent prediction models is apparent. Keywords: Brand Development, Prediction Model, Choice Modelling, Nested Logit, Emerging Markets, Advertising 1. Introduction Prediction models in the marketing context can be used to map input variables like sales promotions, price variations, distribution...