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Keywords: Clickstream
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (1): 99–123.
Published: 28 February 2020
... clickstream data is exploited to examine the relevance of consumers' heterogeneous behavioral feedback, namely, click, tag-into-favorite, time-of-browsing, add-into-cart, and remove-from-cart, to visualize the competitive product market structure and to predict product-level sales. Design/methodology...
