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Keywords: Codevelopment
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 2123–2142.
Published: 16 December 2024
... power relative to that of buyers and indirectly have a positive impact on two relational development models adopted by buyers (relationship learning and codevelopment) through collaborative communication. Originality/value While selecting capable suppliers can enhance a buyer’s competitive edge...
