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1-3 of 3
Keywords: Cognitive appraisal theory
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 20 March 2026
...Wendy Hsiao Chun Chou Purpose This study applies cognitive appraisal theory to examine how marketing communication cues activate appraisal processes that shape sustainable fashion perceptions, advocacy and consumption behavior. Design/methodology/approach Data were collected from 606 Taiwanese...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (2): 458–476.
Published: 02 June 2025
...Xiaofang Li; Ivan Ka Wai Lai; Xin Wang Purpose Based on cognitive appraisal theory and the dualistic model of harmony, this study examines the effects of personal cultural attributes (conformity and forbearance) on female tourists’ further companion travel intentions through harmony (surface...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (6): 1627–1648.
Published: 08 November 2024
...Poh Ling Tan; Fandy Tjiptono; Ser Zian Tan Purpose Fear of Missing Out (FOMO) is characterized by anxiety over potentially missed experiences, while Joy of Missing Out (JOMO) embraces contentment in opting out of social engagements. Drawing on cognitive appraisal theory, this study aims...
