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Keywords: Collectivistic consumers
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3564–3584.
Published: 17 April 2025
... theory Collectivistic consumers The transformation of sportswear into a mainstream fashion category has emerged as a significant trend within the apparel industry, exemplified by the rise of the “tenniscore” aesthetic. This convergence of sportswear and fashion encapsulates a broader cultural...
