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Keywords: Commitment-trust theory
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–15.
Published: 17 August 2026
... is framed by the stimulus-organism-response (S-O-R) model and the commitment-trust theory of relationship marketing, and interpreted through a complexity-theoretic lens. Design/methodology/approach A dual-analytic design is adopted. Survey data from 400 digitally active luxury-brand consumers...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (4): 690–707.
Published: 31 August 2012
...Mei‐Ying Wu; Yung‐Chien Weng; I‐Chiao Huang Purpose The purpose of this paper is to use high‐tech companies in Taiwan as research subjects to verify the fit of the commitment‐trust theory and explore the supply chain relationships among research variables. Design/methodology/approach The key...
