...Anabela Maria Bello de Figueiredo Marcos; Arnaldo Fernandes de Matos Coelho Purpose The purpose of this paper is to understand the role that communication plays in the insurance industry, as well as its relational outcomes. Design/methodology/approach This investigation proposes a theoretical...

.... Findings – The findings show that information (marketing communications) is more statistically significant than past experience as the antecedents of service quality. The consequences of service quality are composed of trust, satisfaction, and image. Overall, the results suggest a good validity...

... on a sample of 528 university students. Findings The findings show that information (marketing communications) is more statistically significant than past experience as the antecedents of service quality. The consequences of service quality are composed of trust, satisfaction, and image. Overall...

...Vanessa Ratten Alliances have been increasing at an alarming rate for the past decade. Many of these alliances are used predominately in the supply chain side of businesses and industries. They are used to facilitate communication and interaction between firms that require resources of one another...

...Chow Hou Wee; Seek Luan Lim; May Lwin Word‐of‐mouth is a powerful communication tool which is often beyond the control of the marketer. This study used a 3 x 2 x 2 factorial experiment in a laboratory simulation to examine the main and interaction effects of three independent variables — message...