Keywords: Community
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 428–444.
Published: 17 September 2019
...Handyanto Widjojo; Avanti Fontana; Gita Gayatri; Agus W. Soehadi Purpose The purpose of this paper is to explore how value co-creation in the Indonesian Organic Community overcomes the resource limitations of small enterprises through the integration of collective resources to drive innovation...

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